Project goal: This new-comer to the luxury real estate market in Sofia, First Estates sought a fresh entry point to create brand awareness and assert their position as a credible, client-oriented and, first and foremost, a truly modern real estate agency.
What we did: We created two different infographics for the client, which became part of his long-term content marketing strategy.
Product: We decided that an informative and easy to understand presentation of the current price landscape (higher price segment) of real estate in Sofia would be valuable content for the target audience of First Estates. Insight: Affluent people have money, but like to spend them wisely. We created a price map of the most prestigious neighborhoods in our capital, complemented by characteristic of the general aesthetics and lifestyle they offer.
Target audience: Sofia natives, as well as foreigners, at managerial positions and a monthly income higher than 1500 levs.
Medium: online, digital.